I was fortunate enough to see Marty Cagan of the Silicon Valley Product Group speak at an event just around the corner from Atlassian in SOMA. I thoroughly enjoyed reading his book – Inspired: How To Create Products Customers Love – so seeing him speak was great! Marty spoke about the importance of building a… continue reading
When you think about ways to improve your product, focusing on the following often neglected areas can have a massive impact on customer happiness and retention. Next to working on your core product, focusing on positioning, marketing and support may seem like a waste of your time. It’s not. In fact, by integrating these things… continue reading
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