Empathy, Focus, Impute

Written by Thomas Schranz, CEO and Product at Blossom
Mike Markkula

Mike Markkula (angel investor of Apple) once wrote down three simple principles and called them ‘The Apple Marketing Philosophy’:


We will truly understand their needs better than any other company.


In order to do a good job of those things that we decide to do, we must eliminate all of the unimportant opportunities.


People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.

Mike Markkula January 3, 1977