Dieter Rams, a German industrial designer best known for his work at Braun consumer products and his influence on Apple’s hardware and software came up with 10 guidelines on how he approaches design.
- Good design is innovative
- Good design makes a product useful
- Good design is aesthetic
- Good design makes a product understandable
- Good design is unobtrusive
- Good design is honest
- Good design is long-lasting
- Good design is thorough, down to the last detail
- Good design is environmentally friendly
- Good design is as little design as possible